Back 70

Back 70 is an Italian sneaker brand that mixes 1970s sneaker culture with bright, contrasting colorways and nostalgic shapes. The brand was born in the Venice region, and each pair is designed in Vigonovo, just outside Venice, Italy, and handcrafted from leather and suede. At Sole Provisions, the Back 70 collection includes lace up and backless slip on styles for everyday wear, and it sits naturally beside our wider women's sneakers, men's sneakers, and women's slip ons selections.

A Venetian Take on Retro Sneakers

Back 70 draws on the sneaker culture of the 1970s and reshapes it for today. The result is a look that stands apart from more traditional sneaker brands, with bold color combinations and retro silhouettes that work with jeans, dresses, and casual outfits. If you like European sneakers with personality, you may also enjoy Veja and Camper.

Bright, Contrasting Colorways

Bright, contrasting color combinations set Back 70 apart from more traditional sneaker brands. Names such as Cloud, Teddy, and Ghost describe the different models, each offered in combinations like beige suede, butter and wine, or black and white. Colors and availability change often, and some styles sell out, so check the product pages.

Leather and Suede Uppers

Each pair is made from leather and suede, which gives the sneakers a soft, textured look. Care for these materials with our shoe care products so your pair keeps its appearance.

Lace Up and Backless Slip On Styles

The collection includes both lace up sneakers and backless slip on styles, so you can choose between a classic sneaker feel and an easy on and off look. For more easy wearing options, browse our women's slip ons and men's slip ons.

Comfort for Everyday Wear

Back 70 describes its sneakers as having cushioned, comfortable soles for everyday wear. Exact cushioning and construction vary by model, so check each product page. If you plan to walk a lot, compare these with our walking shoes, and consider adding shoe inserts where the style allows.

Getting the Right Fit

Width and sizing details are not listed on the collection page, so check each product page and try a pair in store when you can. Visit one of our Sole Provisions locations for a personal fitting, or read more in our educational hub. Pair your sneakers with women's socks or men's socks.

A Few Back 70 Details Worth Knowing

• Italian sneaker brand, born in the Venice region.

• Designed in Vigonovo, just outside Venice, Italy.

• Leather and suede uppers.

• Lace up and backless slip on styles.

• Inspired by 1970s sneaker culture.

• Colors and availability change often.

• Free shipping on orders over $75, see our shipping policy and returns page.

Explore More Sneakers With Style

If you like Back 70, compare it with Veja, Camper, New Balance, or Ecco. Browse the full women's footwear and men's footwear ranges, check new arrivals, and see sale items.

Related Collections: Women's Sneakers · Men's Sneakers · Women's Slip Ons · Men's Slip Ons · Walking Shoes · Veja · Camper · New Balance